suwa design studio simple and refined

INDEN products

I designed patterns for a line of traditional crafts produced with “Inden” techniques in Yamanashi Prefecture. Since these items were intended to be launched mainly in overseas markets, I sought opinions of European acquaintances in finalizing the designs. In the end, simpler, more mature patterns were adopted contrary to my expectations, and the whole process turned out to be an interesting experience of intercultural collaboration for me.
product planning: NIHON ICHIBAN
product manufacturer: INDEN-YA
graphic design: Miya Suwa
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